Welcome to JD Fire & Safety Ltd
Fire safety is often viewed as a compliance exercise, but we believe it is much more than that.
Good fire safety protects people, supports business continuity and provides peace of mind for those responsible for buildings, staff, residents and visitors.
We established JD Fire & Safety Ltd to provide clear, honest advice without unnecessary jargon, complexity or pressure. Our aim is to help clients make informed decisions through professional guidance that is both practical and easy to understand.
Whether you manage a care home, community building, medical centre, farm attraction, rental property or commercial premises, we work with you to find solutions that are appropriate for your circumstances.
Our Background and Experience
With extensive experience in the fire safety sector, JD has supported a wide range of organisations, each with its own unique challenges and responsibilities.
Our clients have included:
Managing agents, landlords and property operators
Local authorities and educational establishments
Offices, retail and commercial premises
Industrial, manufacturing and warehousing premises
Medical, veterniary and healthcare settings
Care homes and supported living accommodation
Blocks of flats, HMO's and residential developments
Hospitality, cafes and holiday accommodation
Chapels and community buildings
Agricultural businesses, farms and rural premises
This broad experience allows us to understand the different risks faced by various sectors and provide tailored advice that is both practical and proportionate.
Qualifications, Memberships & Professional Credentials
Joanne (Jo) Danielsen is an independent fire risk assessor and fire safety trainer. Her professional credentials combine fire safety, passive fire protection, fire door inspection, education and the built environment.
Professionally qualified and independently registered, Jo is MRICS, MIFSM and registered at Intermediate level on the National Fire Risk Assessors Register (NFRAR). Her specialist fire safety qualifications include an SFJ Awards Level 4 Diploma in Fire Safety (Fire Inspectors), ABBE Level 3 fire safety and fire door inspection qualifications, and NVQ Level 2 Passive Fire Protection. Joanne also holds postgraduate academic and teaching qualifications, including an MSc and PGCE, and is a member of the Fire Protection Association.
Why JD Fire was Established
After working within the industry for many years, one thing became clear: many organisations were receiving advice that felt overly complicated, difficult to understand or focused solely on compliance.
JD Fire was created to offer something different.
We believe fire safety professionals should be approachable, transparent and focused on helping clients understand the reasons behind recommendations, not simply providing a list of actions.
Our mission is to make fire safety easier to understand while helping organisations meet their legal responsibilities and create safer places for everyone who uses their buildings.
Our Values
Independence
We are not tied to any manufacturer, supplier or product range. Our recommendations are based entirely on what is appropriate for your organisation.
Honesty
We believe clients deserve clear, straightforward advice that reflects their actual level of risk and responsibility.
Clarity
Fire safety can be complex. Our role is to make it easier to understand through practical explanations and plain language.
Professionalism
Every project is delivered with care, integrity and a commitment to high standards.
People First
At the heart of every recommendation is the goal of creating safer environments for employees, residents, customers and visitors.
Education First. Compliance Always.
One of the most rewarding aspects of our work is helping people develop confidence in their fire safety knowledge.
Through talks, training sessions and ongoing support, we help staff at all levels understand their responsibilities and know how to respond effectively in the event of a fire.
We believe the best fire safety strategies combine compliance with education, creating a culture where safety becomes part of everyday practice rather than simply a tick-box exercise.
Why Clients Choose JD Fire
Our clients value having a trusted adviser who can translate complex requirements into clear actions that genuinely improve safety.
Independent and impartial advice
Independent advice you can trust, focused on what you need rather than what someone wants to sell.
Extensive experience across multiple sectors
Practical experience across a wide range of sectors allows us to deliver advice that is relevant, realistic and proportionate.
A strong focus on education and awareness
We help organisations understand the "why" behind fire safety, creating confidence that lasts beyond compliance.
Friendly, approachable and professional support
Clear communication, practical guidance and a genuinely helpful approach are at the heart of everything we do..
Connect with JD Fire
Whether you need support with fire risk assessments, fire door inspections, staff training or broader fire safety management, we're here to help.
If you're looking for clear, independent fire safety advice from a consultant who takes the time to understand your organisation, we'd be pleased to hear from you.